Frank Bloem

Frank Bloem is originally a visual artist. Starting in 2014, he began working on creating perfumes and designing scents for exhibitions. He designed elephant scents for Artis, he created a North Sea perfume for the Embassy of the North Sea, and he manages the Aroma Lab at art center Mediamatic. His company The Snifferoo makes perfumes and fragrances on commission. In 2022, he published his book ‘Geur. De vergeten sensatie’.