Music videos are the only audio-visual product where image is at the service of sound and not the other way around. This change in perspective offers a whole new world of possibilities to establish a new relationship between both elements.
In this course you will learn different shooting and editing techniques to fully produce your own music video of any given song. From classical music to spoken word, any music genre is possible. From experimental to narrative approaches, also any visual style is allowed. We will explore different tools such as camera movements, colour, production design, rhythm, repetition, and use of pre-existing material in order to create a fresh, unique and engaging experience for the audience.
What will you be doing?
This is a hands-on course. There will be a brief introduction to genre, context and background on Monday, where examples will be provided. The rest of the course is designed to plan, shoot and edit a short music video.
In the first part of the week, you will focus on acquiring the necessary images to create your video. This process of acquisition is open to either shoot your own material, selecting found footage or a combination of both. In all cases, the instructor will provide directions on how to be efficient and make sure you can collect a sufficient stock of footage to edit your piece.
During the second part of the week, you will focus on shaping the material you acquired and finding dynamic relationships between your images and the song you chose. Most of your creative possibilities appear in the editing part of the process, so here is where we will put the strongest emphasis of our course.